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T-Mobile: Welcome Back 

The latest in T-Mobile’s flashmob style Life’s For Sharing adverts premiered across 80 channels in the UK last night, with a busy media campaign driving people to watch.

The segment follows in the footsteps of a crowd dance at Liverpool Street Station and a karaoke sing-a-long in Traflgar Square during which the singer Pink appeared.

This time round it’s down to Heathrow’s new Terminal 5 and the arrivals lounge to give a few unsuspecting travelers a welcome they wont forget. It must be fun to work on a marketing campaign where you can do anything shareable but for all the entertainment of this 3 minute clip it’s only in the last 30 seconds where the brand really nails the emotional element so key to the arrivals gate.

Will you share it?

Wow! Another interesting and fun flash mob! But what makes this one my most favorite is the fact, they’re focusing on singing instead of just dancing… which of course, you know I love singing very much. Watching this one I feel like I either want to be one of those surprised people who just arrived at the airport or better, I wanna be one of those singers whose amazing vocals inspire and captured smiles on these surprised-jet-lagged travelers.

You noticed that joyful hijab lady on 1:12? That’s another reason why I love this ad. Good job T-mobile!

(p.s. I cried towards the end of this ad. Every single time I play this on repeat.)